The Lakota people, who have occupied the area for hundreds of years, called it mako sica. To early French fur trappers, it was known as les mauvaises terres. Both names mean the same thing: Badlands. If you can’t hunt it, fish it, farm it, or mine it— what good is it? Fortunately, our tastes have changed. We have come to appreciate areas for their natural beauty and Badlands National Park has an abundance. BTW, where there is a will there is a way. People have finally found a way to make money off of beautiful places. It’s called tourism.
Speaking of tourism, we stayed in a small campground near Wall Drug, a tourist attraction that has mastered the art of pulling people off of the road. It started with offering them free ice water in the 60s and 70s by advertising on 3,000 small wooden road signs throughout South Dakota and neighboring states. I first came across the signs in the 60s. It was impossible not to be curious. This time, Peggy and I found the small wooden signs had been morphed into numerous billboards as we crossed South Dakota on I-90.
The term wall, in Wall Drug, comes from the primary feature of the Badlands, a hundred mile wall from which the Badlands have been eroding at an inch per year for the past 500,000 years or so creating mesas, ridges, and gullies with unique structures of considerable beauty. The 31 mile Loop Road the National Park features takes visitors along the wall and down into the Badlands, providing a great introduction. We will feature views from along the Loop Road today.